SUP: Sweet tasting – Headfudge clothing review

Headfudge logoWe’ve always been keen to feature boutique threads that suit our stand up paddle lifestyle and Headfudge clothing certainly fits the bill. The south coast based brand not only appeals to ‘free spirited’ types they’ve also put their money where their mouths are and opened a flagship store at Southampton’s Boutique Village – something that should be commended.

With big, bold and bright designs you’re sure to stand out with Headfudge gear. Pulling in some tattoo influences HF threads are quality made and practical to boot. The hoody we were sent is also pretty warm – perfect for those chillier pre and post SUP sessions.

Boasting a casual fit, Headfudge tee, hoody and beanie are neat sets of garments for the beach and we appreciate the knocked back colour schemes which go some way to hiding salt stains and sandy patches. We could quite happily see ourselves in these threads relaxing around a camp fire, watching the sun dip behind the horizon. Likewise, they won’t look out of place in more conservative environments.

What we really like about Headfudge is the uniform design that runs through the whole brand. You can tell company owner, Heather, is a trained professional as she’s really put time and effort into the brand’s identity.


Headfudge clothing is another boutique brand of stylish threads that offers the wearer unique identity, functionality and practicality. Rugged materials and surprisingly warm garments lend themselves to mooching at the beach, lake or river. If you’re searching for lounge wear to don before that SUP race workout or post surf chill out session then look no further.


Hoodies: £29.99 – £39.99

Tees: £19.99 – £24.99

Beanies: £8.99 – £9.99

Bags: £8.99 – £25.00



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