bic sup

SUP: The Rapa Nui Experience

Emmanuel Bouvet and Carine Camboulives are glad to present their latest documentary ‘The Rapa Nui Experience’ shot on the most isolated land on earth. For the last 20 [...]

Whitewater SUP – Gear overview

In part one of this series Ian Smith describes the new approach to WW SUP WW SUP series part two by Ian Smith  [...]

India dreaming

Words: Manu Bouvet Pics: Pierre Bouras/Bic Sport Despite having one of the longest coastlines in the world, India has yet to exploit its potential for watersports. This [...]


Founded in 1979, BiC Sports produced its first SUP in 2009. The company’s tradition in cutting edge design and sustainable production was initially focused on only a small [...]