Oscar Propulsion launches FlowForce™
London, UK — 24th April 2025 – After years of development, testing, and building strong paddler demand, Oscar Propulsion is proud to announce the launch of its own brand FlowForce™ SUP paddles, now available for direct purchase through its new e-commerce platform: http://www.oscarpropulsion.com/shop.
At the heart of FlowForce is Oscar Propulsion’s patented cut blade technology, designed to improve paddle efficiency and minimise strain on the paddler dramatically. The result is a smoother, more controlled stroke that delivers more forward propulsion with less effort.
“We’ve had hundreds of paddlers try FlowForce paddles over the last two years—across the UK, North America, and Europe—and the feedback has been extraordinary,” said Duncan Troy, CEO of Oscar Propulsion. “People are telling us it’s a game-changer, so we decided to make it available directly to the community that’s already behind it.”
Originally offered to existing paddle manufacturers for licensing, FlowForce is now being launched as a standalone SUP paddle range to meet growing consumer demand. With an emphasis on comfort, performance, and endurance, these paddles are already gaining traction among recreational and competitive paddlers alike.
Key Benefits of FlowForce Technology:
- Reduced fatigue and joint strain
- Increased energy transfer into forward motion
- Greater control and blade stability in challenging conditions
- Tested and approved for real-world performance
The new online shop features the first FlowForce SUP paddle range, including a launch offer of free shipping and a paddle bag. Additional paddle sports variants, including kayak, canoe, dragon, and OC, will follow later this year.
Visit www.oscarpropulsion.com/shop to explore the FlowForce range and experience the next evolution in paddle design.
SUP Mag UK 
Leave a comment