Behind the Brand – SUP Mag UK

Behind the brand: SUP Inflatable’s Emma & Gary

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I first met Gary and Emma at registration for the Race to the Castle (RTC) endurance (40km) SUP only event in April 2025. Loads of people were queuing up to hear their thoughts on Inflatable SUPs. [...]

Behind the brand: Andy McConkey of McConks

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So, as Family McConks, we’re Andy, Jenny, Tony, Ollie and Marley. Marley, the latest addition to our family, is a rescue dog from Bulgaria who’s a fan of dry land. [...]

The transformation of Waterborn

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By the time you read this, Waterborn will have been relaunched on June 10th, with Waterborn 2.0 [...]

Behind the group

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We had a natter with Oli to find out how to start what is now the largest Facebook group to be affiliated with British Canoeing, what it entails and what the future holds. And, to find out a little about the man himself. Over to you Oli… [...]

Behind the brand with Mad Water Sport’s Steve Kirk

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Today we are talking with Steve Kirk MD about Mad Water Sports Ltd and how it has come into being. [...]

Behind the brand with Mistral’s Steve West

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For this Behind the Brand feature, we talk to Steve West, international brand manager for Mistral [...]

Behind the brand: Chris Houghton of Freshwater Bay Paddleboard Co

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Interview: SUPMPics: Freshwater Bay Paddleboard Co Freshwater Bay Paddleboard Co had a bright future a few years back, but then they disappeared. Or rather, Charlie Cripwell [...]

Behind the brand: Ocean Specific

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Interview: SUPMPics: Ocean Specific Ocean Specific has been a loyal supporter of the UK SUP scene for a while. The brand leans more towards performance-oriented SUP but still [...]

Behind the brand: Get On The Water’s Gareth Stevenson

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Interview: SUPMPics: Get On The WaterArticle from August 2020 For the August 2020 Behind the Brand feature we talked to Gareth Stevenson from Get On The Water UK. We found [...]

Behind the brand: Neptune

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For this SUPM’s Behind the Brand feature we focus on long time south coast brand Neptune SUPs and get the company story from Neptune boss man Damian Scott. [...]